Frequently asked questions

1. What is the Eco5Tree rating system?

The Eco5Tree rating system is a sustainability evaluation tool designed to help consumers make environmentally responsible choices. Much like a star rating at restaurants or hotels, the Eco5Tree system uses a scale of one to five trees to —where more trees indicate more eco-friendly packaging. This system makes it easier for shoppers to identify products with packaging that reduces waste, supports recycling, and contributes to sustainability.

2. How are Eco5Tree ratings determined?

Currently, Eco5Tree evaluates only packaging, not the product inside. The rating is based on key factors such as the type of materials used, recyclability, amount of packaging, and whether it is reusable or compostable. Excessive or non-recyclable packaging typically receives a lower tree rating, while minimal, recyclable, or innovative sustainable packaging earns higher scores. 

3. Why are trees used instead of stars?

Trees were chosen as the symbol because they directly represent nature, renewal, and the environment we are trying to protect. While stars traditionally measure quality or performance, trees emphasize ecological responsibility. By using trees as the standard, Eco5Tree reinforces the connection between packaging choices and their impact on our planet’s ecosystems. 

4. Can consumer choices about packaging really make a difference?

Yes, packaging plays a major role in environmental sustainability. Single-use plastics and non-recyclable materials are among the largest contributors to waste worldwide. By choosing products with higher Eco5Tree ratings, consumers reduce waste and support companies investing in eco-friendly packaging. This collective demand can encourage broader industry adoption of sustainable packaging solutions.